AMD

Intel and Micro Devices (AMD) are merging together to manufacture a laptop computer chip that uses an Intel processor and an AMD graphics unit. The partnership will pit the two companies against competitor Nvidia.

Intel planned to declare a laptop-computer chip that unites on Intel processors and an Intel processor and an AMD graphics unit. The chip is intended for laptops that are thin and lightweight but powerful enough to run high-end video games attribute that lately have been driving sales in an otherwise waning market for personal computers.

The New chip will be made for laptops that are designed to be thin and portable, but still powerful for a gamer who needs a stronger option to play intensive games. It will be part of Intel’s eighth-generation Intel Core Line.

Analyst Patrick Moorhead of Moor Insights & Strategy, and reflects complex shifting dynamics in the semiconductor industry said it will be the competitors’ first collaboration since the 1980’s.

Intel competes head-on with Nvidia in driving artificial intelligence calculations for the big internet companies. For many quarters, Nvidia’s business selling chips to data centers have been up by triple digits from the previous year, presumably displacing sales of Intel processors.

Intel last year acquired technology to compete for that business with the purchase of Nirvana Systems, and it expects those chips to start shipping by the end of the year.

The laptops produce with new chips won’t’ be competing with AMD’s Ryzen chips, which are also designed for ultra-thin laptops ad the due out at the end of this year. AMD mentioned that these new Intel chips will be focused at serious gamers, whereas Ryzen chips can run games but aren’t specifically for that purpose.

Intel mentions that this is the first consumer product that uses the EMIB small intelligent bridge design, which allows information to be passed as fast as possible in “extremely close proximity”.The new chip will use HBM2 and can be used in devices including notebooks, two-in-ones.

“Strategically, Intel is more comfortable competing with AMD than Nvidia,” Mr. Moorhead said. “They feel like they know what to do to compete,” so they can afford to cooperate to some degree.

 

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