Despite immense growth in mobile data in India, 56 percent of smart phone users have no access to Internet for even a day. Mobile data usage has quadrupled in eight months due to competition rise among various telecom operators such as Jio, Airtel, Vodafone, over the past few months.
Based on the recent data examination from the True Balance application, informed that the environment is still poor leading to devices being exposed to the offline environment on large.
Discussing on the results new data analysis report, Alex Suh, General Director of Data Analysis, True Balance, said, “We have found that across India, the connections are patchy and users often find gaps in network coverage depending on their location. This is why despite the mobile data usage in the country increased significantly, there is still a prevalence of users found experiencing an offline state in a day. While the data connectivity issue has improved considerably since last year, there is still scope to address the main issues behind poor connectivity and get these numbers further down”.
In India, 95 per cent of 1 billion in the population uses pre-paid mobile plan, and it was developed with an idea for necessity in checking the balance and recharging. It has shifted balance notifications from text to infographics and made it continent for users to easily check the balance, purchase pre-paid account, recharge amount, and trace data usage.
True Balance is under a process of patenting its automatic engine technology for comprehending text messages, in Korea and India. This technology will be directly applied to users signed under plans from 9 telecom companies in 22 telco circles in India, and the remaining balance can be checked in real-time even without the phone being connected to data service, in consideration for low connectivity in the country.