‘Perfectionist’ strikes again! Yes we are talking about Bollywood actor Aamir Khan and his unique and distinct promotional strategies for each of his movies. Well, with his ‘Thugs of Hindostan’ in the threshold of release (November 8), he is leaving no stones unturned to make the promotion interesting and we can’t help but be amazed again!
This time Google Maps has collaborated with the team at Yash Raj Films (YRF) where one can choose to let Aamir Khan accompany them on their driving adventures using Google Maps for the next two weeks and yes, this is absolutely true!
To this, Neha Waikar, Product Manager, Google Maps added in a statement, “We are truly excited to bring a first-time India-specific entertainment experience to Google Maps in India. As people gear up for Diwali and to watch Thugs of Hindostan, we wanted to do our bit by making their driving journeys more fun and playful. We wish the movie every success”.
Commencing from today, users would have the option to drive along with Aamir Khan’s character from Thugs of Hindostan as they navigate using Google Maps on the Android or iOS smartphone.
To get started, users just need to update the app from Google Play or the App Store. Next, after typing the destination, just a simple tap is needed on the image of Aamir Khan’s character Firangi found on the bottom right of the Google Maps app.
After this, once enabled, users would be able to see the navigation arrow replaced with Aamir’s character from Thugs of Hindostan riding his pet donkey as he does in the movie. Google has also enabled the catchy dialogue from the movie as the voice commands, such as this popular one, “1,2,3…quick march”!
— Yash Raj Films (@yrf) November 1, 2018
Manan Mehta, Vice President – Marketing and Merchandising, Yash Raj Films, added here that, “As YRF, we are on the journey to create many firsts with Thugs of Hindostan. It’s not only the biggest Bollywood movie produced till date but also for the first time ever brings together two legends of Indian Cinema, Mr Amitabh Bachchan and Mr Aamir Khan. So we had to think of creating a first time, unparalleled and unrepeatable marketing idea to promote this film. And in Google Maps we found a perfect partner to do so.”
To know more, slated to release on November 8, the movie stars Amitabh Bachchan, Katrina Kaif and Fatima Sana Sheikh. Directed by Vijay Krishna Acharya, the film would release in Hindi, Tamil and Telugu.