Bharti Airtel has hit the news this time. It has started removing its FUP (Fair Usage Policy) limit on its broadband plans, and this particular move is basically a take on Jio GigaFiber. Initially, the telco has withdrawn the limit in Hyderabad. However, considering the compelling up to 1Gbps speeds through the Jio offering, quite a broader expansion of this latest development might be expected. The plans have also been streamlined in the Hyderabad circle from the originally available five plans to four, starting from ₹349 and moving to ₹1,299.

As per the insights from its official site, Airtel is offering unlimited broadband data for each of the broadband plans available in the Hyderabad circle. This further refers to the fact that right now there isn’t any data limit until which users might as well avail the high-speed Internet access on their connection. This is of course, unlike the case if using an Airtel broadband connection in any circles other than Hyderabad. For instance, the ₹ 799 broadband plan in Delhi comes with a broadband data limit of 100GB.


More details on this state that while Airtel broadband subscribers opting the ₹349 plan in Hyderabad can avail Internet speeds of up to 8Mbps, the ₹1,299 plan comes with up to 100Mbps speeds. However, Reliance Jio is promising to deliver as high as 1Gbps of speeds through its Jio GigaFiber network that was launched earlier this week and registrations are all set to open on August 15 across 1,100 cities in India.

Now, here comes the main thing. While Airtel says the users would receive unlimited GB of broadband data with no speed drop, it does specify a limit. The company revealed in its terms and conditions, that “Unlimited plans are available in selected cities only for non-commercial usage. Commercial usage is defined as usage above 3TB/month”. Now, that’s quite a pretty healthy limit of 3T per month, but unfortunately, it implies that there is a FUP after all. The line also depicts the fact that the unlimited plans are only available in select cities for now.

As mentioned before, alongside the unlimited data limit, Airtel has also streamlined its broadband catalog in Hyderabad to four plans, listing plans with a monthly rental of ₹349, ₹449, ₹699, and ₹1,299.