Airtel has really pledged to brighten up more this Diwali. Taking on the Jio 4G feature phone with smartphones, Airtel has partnered 4G device manufacturers in India for its ‘Mera Pehla 4G Smartphone’ initiative. The first attempt of this initiative has finally shaped up with the partnership with Karbonn A40 Mobiles, with the launch of Karbonn A40 Indian, which is supposed to be available now at an effective price of ₹ 1,399. With this announcement by Airtel, it had made it quite clear that it is targeting the Reliance JioPhone, which was supposed to be the first ever low-cost smartphone.

Termed also as, “My First Smartphone”, this initiative by Airtel mainly aims at, “enabling every Indian to buy a 4G smartphone and get onto the digital superhighway”. To this, Airtel further added that the initiative also aims at bringing, “highly affordable bundled 4G smartphone options to the market and fulfill the digital aspirations of millions of Indians”. Customers can avail these smartphones from the offline stores after the sales have been handled by the device manufacturers themselves.

Talking of benefits this Android-based 4G smartphone will offer a full touchscreen experience, dual SIM slots and access to popular apps like YouTube, WhatsApp, and Facebook. Also, it would be bundled with a monthly benefit recharge pack and cashback benefits.

More on the phone:

Airtel confirmed regarding the price of the smartphone that this Karbonn A40 was originally sold at a market price of Rs.3,499, but now would be available at ₹ 1,399, with the price slashed by almost 60% and would also include a monthly pack of ₹ 169.

In case of the user who does not wish to opt for the ₹ 169 plan, alternative methods are there which enables recharges of any amount and validity. The company also added that, in order to claim the cash refund benefit, recharges worth Rs3,000 must be done within the first 18 months (for the first refund of Rs500) and another Rs3,000 over the next 18 months (for the second refund of Rs1,000).

This measure by Airtel is basically to obstruct the growing popularity of JioPhone, which has successfully reached up to building a user base of 130 million, within six months only.

In case of this Karbonn phone, a buyer would just need to make down payment of ₹ 2,899 for the 4G smartphone and then make 36 continuous monthly recharge of ₹169. The customer will also get a cash refund of ₹ 500 after 18 months and another of ₹ 1,000 after 36 months, taking the total cash benefit to ₹ 1,500, Airtel confirmed in a statement.

On this, Raj Pudipeddi, Director – Consumer Business & CMO, Bharti Airtel commented that “As the market leader and pioneer of 4G services in India, Airtel’s aspiration is to digitally empower every Indian with high-speed data access. We are delighted to partner with Karbonn to remove barriers to smartphone adoption and enable millions of Indians to leapfrog to a full touchscreen smartphone experience. We plan to partner with multiple manufacturers to bring affordable smartphone options to the market and build an ‘open ecosystem’ of low-cost devices. This is yet another step in our ongoing journey to deeply understand customers and bring innovation that delights them”.

Now, a comparison table of both the newly launched smartphones:

So, with this table, the customers will have clarity and thus will also become easy for them to choose.


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