This time Airtel has really got something exciting for its prepaid and broadband users. In its very recent development, Airtel postpaid users can get access over Netflix content through the Airtel TV and My Airtel apps. The telecom operator has this time formed partnership with Netflix to introduce new content consumption benefits for its postpaid and V-Fiber Home Broadband plan subscribers. Airtel users would now just need to sign up to Netflix through Airtel’s apps and pay for its subscription using their Airtel bill. Furthermore, customers on eligible Airtel plans would im fact receive three months of free Netflix accesss through the Airtel TV app and the My Airtel app as well.
However, Airtel is offering this three months free access to Netflix to only select postpaid and home broadband plan users. The company further added that, the details of eligibility would be announced in the weeks to follow. Users of these eligible plans woud get to access Netflix for three months through the Airtel TV app and MyAirtel app as well. In case, if not a part of this selected plan, users would be able to upgrade to those plans to avail three months Netflix access. All those not on the plan can also sign up for Netflix, and also pay for its monthly subscription through the Airtel bill. The telco states that Netflix content can be accessed on the apps through a dedicated row on the Airtel TV app. So, for all those subscribers who would get three-month free access would have to later pay for subscription, after the three-month period ends.
Gopal Vittal, MD & CEO (India & South Asia), Bharti Airtel, added here, that, “Partnerships are at the core of Airtel’s DNA and we are delighted to expand our strategic relationship with Netflix. Affordable high speed data services and growing smart devices have created a massive opportunity, perhaps one of the biggest in the world, for the uptake of content – both local and global. We look forward to working closely with Netflix to leverage this huge potential and continue delighting customers with some amazing offerings”.
Also, Bill Holmes, Global Head of Business Development for Netflix, concluded that, “We are delighted to expand our partnership with Airtel and combine the latest technologies and the best of entertainment. Be it Sacred Games, Ghoul or Stranger Things, more and more fans are watching on mobile so we’re bringing together Netflix’s award-winning TV shows and movies with Airtel’s amazing mobile and broadband networks. Airtel customers will enjoy the simplicity of one monthly bill for their Netflix subscription and Airtel postpaid/home broadband bill”.