Bharti Airtel introduced two new Android 4G smartphones in collaboration with handset maker Karbonn Mobiles. India’s biggest telecom services provider, Airtel said the two smartphones, ‘A1 Indian’ and ‘A41 Power’ will be available “at the price of a feature phone in partnership with Karbonn Mobiles”.
Bharti Airtel added the A1 Indian 4G smartphone will be handy at an economical cost of ₹1,799, as against the maximum retail price of ₹4,390. The ‘A41 Power‘ 4G smartphone, will come at an effective price of ₹1,849, as against its MRP of ₹4,290.
The telecom company said during the release that the two 4G smartphones A1 Indian and A41 Power is the portion of its ‘Mera Pehla Smartphone’ initiative. Airtel said the initiative is focused on “enabling every Indian to buy a 4G smartphone and get on to the digital superhighway”.
Raj Pudipeddi, director-consumer business and CMO at Bharti Airtel said, “We are delighted to deepen our partnership with Karbonn to fulfill the smartphone aspirations of India. We saw very strong demand for our first offer under the ‘Mera Pehla Smartphone’ initiative, which validates the broad appeal of this innovative proposition. We are also delighted to have Amazon on board as a partner in this exciting journey and look forward to working closely with them”.
The company added, “Both devices come with a full touch 4″ screen, 1 GB RAM, Dual SIM Slots, Dual Camera along with a host of features. The 4G smartphones, which are Google certified, run on the latest Android 7.0 Nougat OS and offer full access to all apps on Google Play Store, including YouTube, Facebook, and WhatsApp”.
Airtel said that all devices under the Airtel-Karbonn collaboration will also be handy on Amazon India.To complete with Reliance Jio Phone, Airtel has tied up with Celkon and Karbonn Mobiles to offer low-cost bundled 4G smartphones.
Airtel had previously released the A40 Indian, its first 4G smartphone in partnership with Karbonn. The smartphone was fully sold out within the first month of its release, underpinning the strong customer endorsement for this highly affordable proposition, Airtel added. The A40 Indian was launched at an effective price of ₹1,399.