Amazon Prime members to be blessed with another benefit. This time Amazon launched its Amazon Prime Reading Service where Amazon Prime subscribers would have the access to read from hundreds of eligible e-books without spending anything additional. Also this prime reading comes in addition with Kindle Unlimited that was launched in the country in September 2015 to offer unlimited access to over a million e-book titles at a monthly charge of ₹150. However, unlike the standalone Kindle Unlimited, Prime Reading is touted to have hundreds of titles on offer.
Amazon is offering its trail of literature and fiction, non-fiction, romance, comics, and Indian language e-books under the Prime Reading model. There are popular titles such as Harry Potter and the Philosopher’s Stone by JK Rowling, Immortals of Meluha by Amish, One Indian Girl by Chetan Bhagat, and Operation Deep Strike by Rahul Badami among others.
Rajiv Mehta, Country Manager, Kindle India, added in his press statement that, “Prime Reading builds the habit of reading. Prime members can now read their favourite titles at no additional cost by conveniently downloading and reading ebooks within minutes. They can discover and read new and bestselling titles from a variety of authors at no additional cost. Ebooks under Prime Reading include all genres like Literature & Fiction, Travel, and Romance.”
Amazon Prime members in India can start exploring Prime Reading directly using their Kindle ebook reader or through the Kindle app meant for Android and iOS devices, by downloading the Kindle Lite app on their entry-level Android devices. They then need to head to the dedicated Prime Reading section on the Amazon India site to view all the available titles for the new model.
Once signed in, with the usage of Prime account, users would be now able to read the favorite titles from the available list by tapping the Read for Free button. In fact users would be also able to access the Prime Reading section from the Amazon app on the Android or iOS device. Alongside various English titles, Prime Reading include various e-books in Indian languages, including Hindi, Marathi, and Tamil. Kindle features such as Highlights, Dictionary, Search, and Whispersync would be also available for the titles accessed through the Prime Reading service. Furthermore, users would be also able to review and also read the other reviews listed by other users regarding the listed titles.
Akshay Sahi, Director and Head of Prime, Amazon India, added in his statement that, “Amazon Prime already offers members great value with free, fast delivery, streaming of movies, TV series, music and lots more. Prime Reading is yet another offering for Prime members to help make their everyday life better and more fun.”
Notably, Prime Reading has been a part of Amazon Prime in the US since October 2016. The e-commerce giant also offers services such as First Reads in the US to give customers an early access to editors’ pick and choose one Kindle book each month at a charge of $1.99 which is roughly ₹145.