A piece of bad news is in store for the iOS users. As per the reports based on the research by Consumer Intelligence Research Partners (CIRP), Android user loyalty is much higher than the iOS users. The study also added that Android and iOS loyalty has remained steady since early 2016, and has now reached the highest levels yet.

Further, as per the study, Android loyalty was 89 to 91 percent, and iOS loyalty was 85 to 88 percent from January 2016 through December 2017. Of course, Android didn’t always hold the top mobile phone operating system spot but saw the tides change in 2014.

Image Credit: CIRP

Josh Lowitz, partner and co-founder of CIRP, confirmed the report by adding to it that, “Android user loyalty now slightly exceeds that of iOS users. Over time, Android loyalty gradually increased, as it achieved parity in the availability of apps, music, and video, and as the user experience on the two platforms become more similar. Android users also benefit from a wide range of phones from different manufacturers, so they can switch hardware without learning a new operating system”.

Regarding loyalty, Mike Levin, partner, and co-founder of CIRP added that “Loyalty for both Android and iOS increased in 2015 and into 2016 when it leveled off for both operating systems. Loyalty is also as high as we’ve ever seen, really from 85-90% at any given point. With only two mobile operating systems at this point, it appears users now pick one, learn it, invest in apps and storage, and stick with it. Now, Apple and Google need to figure out how to sell products and services to these loyal customer bases.”


This research by CIRP is based on quarterly surveys with a sample of 500 subjects in each. CIRP also added that loyalty was measured as the percentage of customers that remain with each operating system when activating a new phone over a year period.

The research further notes that “We know Android has a larger base of users than iOS, and because of that larger base, the absolute number of users that switch to iOS from Android is as large or larger than the absolute number of users that switch to Android from iOS.”