Apple Inc has recently purchased music analytics start-up Asaii, as per the reports by Axios and the reason being in a bid to strengthen content recommendations to its music users.
Axios also reported citing a source that Apple’s deal to buy Asaii was worth less than $100 million.
The report also stated that for this, Asaii can help Apple to compete with Spotify Technology SA’s efforts to work directly with smaller artists, like a music label.
It was only on the previous month, when, Apple completed the acquisition of music discovery app Shazam, a deal that would help it better to compete with Spotify, the industry leader in music streaming services.
However, for this, Apple and Asaii were not immediately available for comment outside regular business hours.