Perhaps, Apple has decided to end this year in the most expensive way. It has just released its “most powerful Mac ever”, the iMac Pro and this is the most expensive launch by the company, starting from £4,899.
Initially being revealed in June, at the Apple’s Developer conference, this iMac Pro is mainly aimed at Apple consistent customer base, i.e. the creative professionals who until now had to substitute with the aging and comparatively cheap Mac Pro(£2,999) or the even cheaper consumer version of the 5K (£1,749) iMac.
To this, John Ternus, Apple’s vice president of hardware engineering, regarded that, “[The] iMac Pro combines the incredible design of the iMac with the most powerful workstation architecture we’ve ever built. [The] iMac is the most popular desktop for our pro users due to its amazing display and elegant design, so we completely re-engineered it to deliver performance far beyond what anyone thought possible in an all-in-one”.
This iMac Pro comes with an 8-core Intel Xeon processor, 32GB of RAM and 1TB of storage and also comes with a new space Grey finish shipping with matching keyboard and mouse.
According to Apple, the people working with “real-time 3D rendering, immersive VR, intensive developer workflows, high megapixel photography, complex simulations, massive audio projects and real-time 4K and 8K video editing”, should be the appropriate owners of such kind of a processor.
This iMac Pro by Apple is just an attempt to please the creative professionals who have long been Mac users, and which has driven a wealth of bespoke software key to industries such as film, TV, photography, and engineering. But Apple’s neglect of its professional workstation the Mac Pro, which was last updated in 2013, has seen the company lose favor, with some sections of its user base switching to Windows and rival software packages.
With this, Apple has also stated that it had started working on a new version of the MacPro, and its look would be the combination of some form of PC-like design, with a new high-end “pro” display.
Now, it needs to be perceived whether this iMac Pro is bought by the people who actually make movies or just the people who want to think they make movies and must have the newest machine going. Undoubtedly, this is certainly a very powerful computer, but like all other consumer-grade machines it is not upgraded. To this Apple regarded that it would deliver the iMac Pro in December, and it was by a whisker.