ASUS has hit the headlines again. It has recently launched its Zenfone 5 series of smartphones at MWC 2018 in Barcelona, Spain. To be precise, the company has launched ZenFone 5Z, ZenFone 5, and ZenFone 5 Lite. All the above-mentioned smartphones offer AI-enabled features, “all-screen” 18:9 displays that deliver a 90 percent screen-to-body ratio, and dual camera systems. With this, a special feature also states of ZeniMoji, the company’s own take on Apple’s Animoji. Also, all three smartphones are powered by Qualcomm SoCs, and the US-based company joined the launch event. With this, the company had also unveiled the ZenFone Max (M1), a smaller variant of the ZenFone Max Plus (M1), backed by Qualcomm Snapdragon 430 or Snapdragon 425 SoC.

To this, Asus CEO Jerry Shen added that “We embarked on the ZenFone project four years ago with the idea to create empowering luxury for everyone to enjoy. Today, the ZenFone 5 Series is the most intelligent ZenFone series ever, utilizing advanced AI algorithms and big-data analytics to provide users with a unique slate of intelligent camera, communication, and convenience features”.

Now, a deeper picture of all the three smartphones:

Asus ZenFone 5Z (ZS620KL): 

The Asus ZenFone 5Z (ZS620KL) is the flagship smartphone of the series, supported by the Qualcomm Snapdragon 845 SoC, with the AIE (Artificial Intelligence Engine) and Adreno 630 GPU, which has been appropriately placed in the premium segment with a price starting at, roughly ₹38,400, for its 4GB RAM, 64GB inbuilt storage variant, which is the base model. It also includes a middle of the line model with 6GB RAM, 128GB storage, going all the way up to 8GB RAM and 256GB storage in the top model. Also, this smartphone looks very similar to the iPhone X, with an all-screen display to complete with the notch for the front camera and other sensors. Further, boasts of a 6.2-inch full-HD+ (1080×2246 pixels) display with a 19:9 aspect ratio, making it even taller than the 18.5:9 ratio seen on the Galaxy S-Series, but not as tall as the iPhone X’s 19.5:9. Thus, this gives it a screen-to-body ratio of 90 percent. The display also supports the DCI-P3 color gamut and comes with Asus’ Blue-light eye care filter, seen on previous handsets. Lastly, it runs on a 3300mAh, a battery that supports AI Charging tech and weighs, around 155 grams.

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Asus ZenFone 5 (ZE620KL):

The dual-SIM (Nano) Asus ZenFone 5 is powered by Android 8.0 Oreo out-of-the-box, with the company’s new ZenUI 5.0 skin atop. It is supported by the octa-core Qualcomm Snapdragon 636 SoC, coupled with 4GB or 6GB of RAM and the Adreno 509 GPU. However, this would be available in just one inbuilt storage variant, i.e. the 64GB. All other specifications of the ZenFone 5 are very much similar to the ones found in ZenFone 5Z, with the primary differences seen in the processor, RAM, and storage sections. It even has the same weight, according to Asus. It would be also available in the same color variants as the ZenFone 5Z, i.e. Midnight Blue and Meteor Silver.

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Asus ZenFone 5 Lite:

The dual-SIM (Nano) Asus ZenFone 5 Lite runs Android 8.0 Oreo with the company’s ZenUI 5.0 skin on top. It bears a 6-inch full-HD+ (1080×2160 pixels) IPS display, with an 80.3 percent screen-to-body ratio, and the Asus Blue-light eye-care filter. It would be available in two variants, i.e. the one sporting the Snapdragon 430 octa-core SoC with Adreno 505 GPU, and the other sporting the Snapdragon 630 SoC with Adreno 505 GPU. The RAM and storage would be also of two variants, namely the 3GB of RAM and 32GB of storage, or 4GB of RAM and 64GB of storage. The Asus ZenFone 5 Lite further boasts of a dual rear camera setup, with the primary rear camera sporting a 16-megapixel sensor, f/2.2 aperture, and LED flash. The secondary camera sports an 8-megapixel sensor, with a 120-degree wide-angle lens. In fact, the ZenFone 5 Lite also sports a dual front camera setup, where the primary front camera bears a 20-megapixel Sony IMX376 sensor with a f/2.0 aperture, and Softlight LED flash. The secondary camera sports has an 8-megapixel sensor, with a 120-degree wide-angle lens.

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Connectivity options on the Asus ZenFone 5 Lite include 4G VoLTE, FM radio, a 3.5mm headphone jack, and Micro-USB. It is powered by a 3300mAh battery that’s rated to deliver up to 30 hours of talk time on 3G, and 24 days of standby time on 4G. It bears a fingerprint sensor on the rear panel. It also has a Face Unlock feature, weighing around 168 grams and available in Midnight Black, Moonlight White, and Rouge Red color variants.

Lastly, the price is only specified for Asus ZenFone 5Z, and availability states of the ZenFone 5 Lite first to arrive in March, the ZenFone 5 next in April, and the ZenFone 5Z last in June.