In lieu to counter Jio’s overwhelming success in the Indian telecom market, state-owned Bharat Sanchar Nigam Limited (BSNL) is here with its latest ‘KOOL’ offer for its prepaid users. As per this offer, BSNL prepaid customers would get unlimited data access, unlimited voice calls, 100 SMSes per day, and free access to Personalised Ring Back Tone (PRBT) with a validity of 84 days for ₹1,099. Further, this would provide the BSNL offer an effective price of ₹13 per day.

Further details state that available across all BSNL circles in India, this offer is quite unique compared to other packs from telecom operator, listing, AirtelVodafoneIdea, that have daily or monthly limits. However, it should be noted that BSNL is still offering 3G speeds in most regions, while the rival telcos can deliver up to 4G speeds. Right now, the state-owned operator has 4G operations in only Kerala circle.

Since last month, BSNL had increased validity for several unlimited prepaid packs. Packs with tariffs of ₹186, ₹187, ₹349, ₹429, ₹485, and ₹666 now have validity increased by up to 50 percent. Also with this new update, the state-owned telecom operator would now offer validity up to 129 days and up to 1.5GB of data.

Separately, with this, BSNL also recently extended its free Sunday calls benefits for landline and broadband subscribers for the next three months.

Lastly, to this, R.K. Mittal, Director, BSNL Board, added that “We are committed to providing affordable and efficient services to our esteemed customers. BSNL introduced KOOL offer for ₹1,099 suitable for all segment of society and empowers family & friend to be in touch”.