After the launch of JioPhone, that has increased the competition among the top telecom to manufacture cheap handsets. Vodafone and BSNL are trying to merge with mobile creators to extend profit-making voice and data offers with feature phones. The change mainly focuses to retain old 2G subscriber base.

Vodafone India has got into a partnership with Intex and Lava. The telecom proffers new voice plans and cashback with 2G feature phones. The Vodafone offer that comes along with Lava phones provides the user with free talk worth Rs 50 on a minimum recharge of Rs 100 and valid for 18 months. The user can get as much as Rs 900 in terms of cash back over the period.

After Reliance has declared the launch of JioPhone, Intex has launched an economical 4G VoLTe feature phone named Turbo + 4G which is priced at Rs 2,000.

Lava among other phones has a component 4G feature phone and supports VoLTE network. However, the name of the model is Lava 4G Connect M1, which is quite expensive than the recent ones.

The Vodafone offer is available on 10 of Lava’s feature phones. From Voice business, Vodafone earns 80 percent of its business revenue and it is trying to save that share with such partnership. Vodafone even heading for a partnership with Idea Cellular.

The state-owned BSNL is joining up Lava and Micromax and planning to launch co-branded feature phone. The feature phone price will be of similar range.

BSNL Chairman Anupam Shrivastava said, “Our strategy is away from procurement. We are trying to come up with our own bundled phone types of equipment and in about a month time, you will see co-branded feature phones with various manufacturers will come”.

Micromax has also promised to introduce its own 4G VoLTE feature phone named  Bharat 1 at Rs. 1999 within this month.

BSNL will be looking forward to releasing the new device before Diwali (October 19) this year to cash-in on the festive season.