Call it a poster or TV, the choice is yours. Confused?!! Well, all credits to LG display, which has launched the world’s first big-screen TV that can be rolled up to hide away when not in use.

A prominent name in big-screen OLED manufacturing, when not satisfied to debut with the first 88-inch 8K OLED TV, showed off another world’s first at CES, a 65-inch 4K OLED display that is rollable.

Yes, certain big concept big-screen TVs, witnessing debut at the CES have been bendy, but probably this is the first one that’s flexible enough to spin up into tube form. From the images provided by  LG, it is easy to find out that it is descending into a little box, somewhat into the size of a sound bar, but the company also talks about making the display portable. The secret USP is as usual, is its paper-thin organic light emitting diode display (OLED).

Rolling tv 1

This 65-inch version can be rolled up and down chance bu the user using a remote control, where the rolled-up part is hidden inside that box but is much more practical than the small one. It might also give a feel of those custom-installed TV risers that can make a regular TV pop up or down from within a piece of furniture. Except, in this case, there’s no bulky furniture needed, just the bottom box itself.

Further, the box also makes a rollable TV inherently more practical because it can house stuff like the power supply, inputs, and speakers. Initially, LG Display’s prototype was inside a frankly unimpressive-looking white rectangle, but it’s easy to imagine the production version looking much slicker. When asked about the portability, the company answered that an early version actually had little handles attached, for easy moving around the house.

Rolling tv 2

One of the striking features given in the demo unit was the ability to unfurl less than completely. Since the screen remains active, it can peek up just a tad bit to display an information bar above, or more than halfway to create a screen in a 21:9 aspect ratio. Also, the best part of the latter mode below is that it eliminates the need for letterbox bars above and below the screen when viewers would be watching an ultra-widescreen movie.

Rolling tv 3

But, one of the negative aspects of big-screen TVs is the requirement for a massive swath of black plastic occupying a chunk of the wall when it’s turned off. With a rollable TV that’s no longer an issue, and that would be practicality main reason where the manufacturers would be taking a chance to perfect this technology and help manufacturers bring it to market sooner rather than later. Also, there’s no price or availability to speak of here, as still now, it is only a prototype looking for a TV brand to pick it up and try to sell it as a retail product.