Sometimes even the worst scenarios can fetch good fortunes for certain people. Well, this saying is completely in lieu of the situation prevailing in Delhi right now. Air purifiers manufacturers in Delhi and nearby surroundings are witnessing a quick rise i.e. almost up to 250 percent of jump in the sales as consumers resort to panic buying with air pollution in Delhi-NCR breaching critical limit.

Air purifiers, masks and respirators have been flying off the shelves since the capital region has been shrouded under a thick layer of smog.

Now, the market for air purifiers is mainly confined within Northern India, which contributes to almost 80% of the annual sales of the Rs.500 crore. In fact, for the past few years, it has also been growing by more than 50 percent. However, all credits to the promotional activities by all the major marketers that this time there has been an immense growth of consciousness among the customers, thereby marking their remarkable presence into all the retail outlets. So, right now, as per the industry estimates, the 200,000 units per year statistics will hit 400,000 units this year.

Air Purofier
Image Credit: Business Standard

According to Kishalay Ray, president, consumer electronics division, Sharp Business Systems, “We have sold some 7,000 pieces in November, which is 250 percent higher than the sales in the same period last year. During October, too, the year-on-year sale was better as we saw 2,800 units fly off the shelves. But sales have skyrocketed since yesterday.”

Also, to give in the demands of the air-purifying system, the firm had recently ventured into specialized categories, apart from car and room air-purifiers.

Further with this, other consumer durable makers were also, not too far behind. For instance, Korean major LG, Kent and Crompton Greaves have launched air-purifiers in the past few days. Again, Kim-Ki Wan, managing director, LG Electronics India, regarded that, “Air quality has been of pressing concern for consumers. Based on this insight, we have developed the latest LG air-purifiers.”

Here, Syed Moonis Alvi, business head-purifiers, Panasonic India, said the firm has achieved sales of Rs 2 crore in October 2017, with a 20-25 percent jump over last year. “We are targeting sales of Rs 7-8 crore until December 2017. We are at 8 percent market share and hope to achieve 10 percent market share by the end of 2017-18.”

Sudhir Pillai, a general manager at Honeywell Homes and Building Technologies, stated that “Over the last two days, we have seen a more-than-fivefold spike in sales and 8-10-fold increase in enquires at our customer care centers. We are already selling aggressively through both online platforms as well as large and small-format retail stores.”

Now, many shops have already run out of stock of face masks and respirators, which to some extent is a good news. Lastly, Jai Dhar Gupta, founder of Nirvana India, and a seller of designer masks stated that supply constraints were a concern as demand was seasonal.