Facebook has recently come up with its latest innovation to woo the video creators away from YouTube, Facebook, with an app just for them. Termed as the Facebook Creator, it includes a bunch of tools for streaming video, updating Stories, and message people across several of Facebook’s platforms.

Initially, Facebook had an app for long, meant for people who manage Facebook Pages and also enlisted an app for celebrities that mainly kind of meant for community building. In fact, this Facebook Creator app is just a revamped and updated version of that app, originally termed as Facebook Mentions and now it’s open to everyone.

More on the Facebook Creator App:

Now, this Facebook Creator app is a one-stop shop for creators of all kinds, to help take their passions to the next level. With this app, creators can easily create an original video, go live with exclusive features, and connect with their community on Facebook, all from their pocket.

Also, this app provides a range of features like:

Live Creative KitAccess exclusive tools that make it easy to create live broadcasts with a personalized and fun feel. Creators can add intros as openers to their live broadcasts, outros that conclude them, custom live stickers that viewers can use to interact, and graphics frames to create a consistent brand.

Community Tab: Connect with fans and collaborators with a unified inbox, which centralizes comments from Facebook and Instagram, and messages from Messenger.

Camera & Stories: Use fun camera effects and frames and easily crosspost content to other platforms. Creators can also access Facebook Stories to engage with their fans.

Insights: Easily access metrics to inform content creation, including analytics about your Page, videos, and fans.

However, even if loaded with above features, there are certain drawbacks to this app. Firstly, it includes some special features for Facebook Live. Anyone using it will be able to create custom intros and outros. Here, intros are especially handy, as it takes a moment before other people see the link and start watching, as well as the ability to add interactive stickers and a custom video frame. The app is also able to take and edit photos and post them to Facebook Stories and other platforms.

The second big draw is communication. The app creates a unified inbox for comments on Facebook and Instagram and messages from Messenger so that the user doesn’t have to bounce between different apps in order to respond to people. The app doesn’t seem to cover every possible messaging vector inside of Facebook’s services, but it somewhat sounds like a handy start.

Finally, there is analytics too, so that creators can obsessively refresh the page wondering whether they’ve successfully gamed Facebook’s latest algorithm change. The app is right now available on iOS immediately and in all is supposed to come to Android in “the coming months.”

In conclusion, it can be stated that the app might sound handy for people who are already doing these things. The same people who designed this app to appeal are currently struggling with odd changes and errors over at YouTube. Facebook has wanted to poach them for years now. One app isn’t going to suddenly change things, but a continued commitment could definitely help win people over.