It seems that Facebook is not letting go of any of its chances to make the users feel special. The latest inclusion of this Social media giant is the introduction of a dedicated page called ‘Memories’, where users can reflect upon the moments they have shared with their friends and families over the years. So this page is essentially an expanded collection of familiar Facebook features, like “On This Day,” which lets users look back on this date last year and the years prior, as well as other memory recaps and memories that they have shared with friends.
So, as known already, the content found on the Memories page isn’t necessarily new. It’s just that now, it has its own section on Facebook so users would be able to find more easily find it and at any time.
Among the other options, users would also perceive the feature of “Friends Made on this Day” feature, which includes a list of friends users have made on this same day in the past. So to make the day more special, users would also see special videos and collages to celebrate “friendversaries”, i.e. the term Facebook coined for celebrating the day users and someone became Facebook friends.
The next part of this page also states of “Memories You May Have Missed,” for those who don’t log in often enough to see these sharing suggestions in their Feed. It also has ”Recaps of Memories”, meaning those seasonal or monthly recaps that have been bundled into a short video or message ready for sharing.
The social network had first introduced these memory recaps just over a year ago, as a way to encourage more personal sharing on a network where organic sharing has been much on the decline.
Actually, the company has tried a number of things to push more people to post their own messages and comment on friends’ updates. The attempts include adding colored backgrounds for status updates and adding support for GIFs in comments, among other things.
It even bought a briefly popular teen messaging app tbh. This, in turn, would power a new “Did You Know” social questionnaire which outright asked Facebook users to share personal tidbits.
But of course, in accordance to the past occurrence, these days, people aren’t sharing as much personal content on Facebook directly, as before when it was the only game in town.
Now users’ have also their posts spread around on other social media sites, like Snapchat and Instagram, as well as through private messaging channels. Here also Facebook has a large stake through WhatsApp and Messenger.
Of course, the most striking feature here remains that Facebook notes the Memories feature includes controls to adjust what content exactly would love to perceive, as some memories are not always things you want to revisit.
Facebook Product Manager, Oren Hod, in a recent announcement about this feature added that “We know that memories are deeply personal — and they’re not all positive. We try to listen to feedback and design these features so that they’re thoughtful and offer people the right controls that are easy to access. We work hard to ensure that we treat the content as part of each individual’s personal experience, and are thankful for the input people have shared with us over the past three years”.
Memories would be available through the Memories bookmark either to the left of the News Feed on the desktop, or in the “more” tab in the bottom right of the mobile app through notifications and messages in the News Feed, and also through Facebook.com/memories.