It seems that Facebook wants to rope in more video game broadcasters and their fans, to use the popular social media site platform for rolling out features that would further enhance the competition with category pioneer Twitch.

Like for instance, after announcing an exclusive game streaming program in January this year, Facebook has now launched it’s very own, new gaming hub dubbed as FB.GG and this would act as a homepage for all the game streaming content found on the social media platform. This would be also the home to what Facebook is calling its “gaming creators”, i.e. gamers that the social giant has paid to exclusively stream on its platform.

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While the creator program has been in action for almost half a year, this new hub is designed to quickly and simply aggregate all gaming videos and live feeds, and Facebook also has roped in future plans to add curated content such as game-related news and events.

Facebook would be also showcasing its efforts of community-building alongside some of its very own gaming creators at this year’s E3 convention in Los Angeles under this latest banner of Facebook Gaming.

Now, with the exponential rise in popularity of services such as Twitch, which has witnessed almost close to half a million concurrent viewers tuning in to a single live stream, it’s very natural and expected that  Facebook now wants to capitalize on this medium’s success.

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With the infrastructure for live video already in place, and the user-base well and truly established, now the main question remains that whether Facebook would be able to take the throne away from Twitch, or the streamers and viewers would maintain their loyalty towards Twitch.