Facebook has made certain changes in lieu of its metrics. This measure is taken especially to boost up business and acquire them the understanding of the way their pages are performing on the social media.

Initializing from today, the social media honcho would be roping in more consistency regarding the method in which it measures the organic reach of pages and calculates the reach of ads. This further refers to the fact that the number of views on a post would be only determined only when it would enter a person’s screen, against the number of times the post got delivered in the news feed.

As a result of this, Facebook exclaimed that page owners would now be able to expect to see lower reach figures than previously it was in some cases. Although, the old reach metric would also appear alongside the new one in the Page Insights overview section and Page Insights API for ‘the next few months’.


On top of the metrics changes, Facebook has also redesigned the Page Insights for mobile to make it easier to find information on a smartphone.

As per this redesign, the most commonly used metrics are up at the top. These include general page diagnostics, results of actions recently taken, and a preview of new page engagement.

Lastly, Facebook added that “The goal of these updates is to make the insights businesses care most about more easily accessible. For example, a Page owner can use the redesigned Page Insights to create a new post based on previous posts that have gained the most traction or create new ad campaigns reaching people in their most engaged demographic.”