It seems that Facebook is on the verge of enhancing its user experiences. A quick flashback also states that a common complaint regarding Facebook’s apps is that they suffer from feature creep, i.e. the tendency for products to add more and more often unwanted features on top of the core functionality they originally became popular for. Now, messenger is a prime example of this trend, having gone from a simple instant messaging app to sort of a bloated mess. There by Facebook has announced its simplified Messenger 4, which is rolling out to everyone starting today, and wants it absolutely right.
So, Facebook has announced an overhaul of its Messenger smartphone app in an effort to simplify the service for its 1.3 billion monthly global users. So this social messaging platform began rolling out a redesigned version featuring three tabs instead of nine, saying it was “going back to its roots” seven years after the standalone app’s launch.
Regarding the latest build up of the service, which has grown from a simple messaging app to one that lets users make video calls, send money and more, Messenger chief Stan Chudnovsky added that, “We build one feature after another; they’re piling up”. The updated tabs now allow users to navigate between their conversations under “Chats,” stories and contacts at “People,” and “Discovery,” which is devoted to games and exchanges with businesses.
Facebook has right now positioned Messenger as a tool for businesses to efficiently handle customer questions or concerns. Talking to customers via the app is free, but businesses can also pay for Facebook ads that let customers start a conversation or visit their page with one click. Messenger is practically a part of Facebook’s effort to expand outside the social network, particularly when it comes to staying relevant to mobile lifestyles and younger people, who have been shifting away from the service.