Very recently, news broke that social media honcho Facebook has retracted messages sent by CEO Mark Zuckerberg and other executives from recipients inboxes. Now, this is something new as the average person doesn’t have this ability to do so.

Facebook had also recently reported that, the messages showing email evidence have been deleted, and that it retracted the messages “to protect our executives’ communications” following the Sony Pictures email hack of 2014.

However, the point that normal users can’t unsend messages and Facebook didn’t disclose to recipients that it was deleting messages from their inboxes, users have mainly thought this to be a breach of users’ trust.

Now, while in this situation of confrontation, and in the wake of the backlash, Facebook says it would release “a broader delete message feature” to users in the coming months.

In a recent statement, Facebook regarded this unsend feature that, “This may take some time. And until this feature is ready, we will no longer be deleting any executives’ messages. We should have done this sooner – and we’re sorry that we did not”.

More on the unsend feature:

Facebook also added that it’s still working out the particulars of the unsend feature, though one option is to have an expiration timer on messages, causing them to disappear once the timer set by the sender runs out.

Facebook has in fact, currently offered such a timer in Secret Conversations, a feature within Messenger that encrypts messages and lets users determine how long the messages are visible before they disappear.

But, also in order to have these disappearing conversations, users must select the Secret option inside Messenger. The conversations in which Facebook deleted messages sent by Zuckerberg and other executives’ took place in regular Messenger mode.

Now, the main question remains to be seen that how the new unsend feature would work, but the timing of the retracted messages revelation couldn’t be worse for Facebook.

The company is already facing a lot due to Cambridge Analytica data scandal, and it disclosed this week that information from 87 million users may have been obtained improperly by the firm. Zuckerberg is also due to testify before US lawmakers next week about how Facebook protects user privacy. So, unlike its executives’ messages, the scrutiny Facebook is under won’t be disappearing any time soon.