The much-acclaimed fitness wearable brand, Fitbit recently announced its latest update to the company’s Charge lineup of fitness trackers, the  Fitbit Charge 3. Basically, this new Fitbit Charge 3 is an upgrade from the two-year-old Fitbit Charge 2. While the company has been venturing into the smartwatch market, this innovation made it clear that it had not given up on simple fitness trackers. Fitbit has announced its Charge 3 with several new features, such as an upgraded display, swim tracking, and more. Of course, certain changes have been made in terms of the casing too, as the Charge 3 comes with an Aluminium body and Gorilla Glass 3. The price in India of the Fitbit Charge 3 starts from ₹14,999.

Talking of the feature now, the Fitbit Charge 3 boasts of an elevated, premium swim-proof design with a touchscreen display, over 15 goal-based exercise modes, up to 7 days of battery life, and this is what is supposed to be the company’s “most advanced sensor and algorithm technology in a tracker”. Notably, right now, the Charge 3 is available for pre-sale in the US, with global retail availability starting from October 2018.

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The display on the Charge 3 this time is claimed to be nearly 40 percent bigger and brighter when compared to the display on the Charge 2. Notably, it’ is the first in the Charge lineup to have a touchscreen. Also this time, Fitbit has replaced the physical ‘home button’ with a new inductive button. Meanwhile, the new Aluminium casing has made the Charge 2 water-resistant, with coverage up to 50-meters. This time, users would also be able to see real-time data with a ‘Swim Mode’, or use SmartTrack automatic exercise recognition to see them later.

However, the most interesting bit is definitely the battery life, as the Fitbit Charge 3 claims to last up to 7-days on a single charge. The Charge 3 has several similar features as the Charge 2, including a 24/7 PurePulse heart rate monitor and connected GPS. Notably, the Charge 3’s also the company’s first fitness tracker with a SpO2 sensor, which has earlier found in the Fitbit Ionic and Versa smartwatches, for monitoring blood oxygen levels.

The new Charge 3 would be shipped with two different configurations. As mentioned, the regular variant has been priced at ₹14,999 in India, while the upgraded ‘Special Edition’ model that delivers support for NFC payments would cost around ₹15,999.

Additionally, Fitbit has also promised the rollout of a new Sleep Score beta feature. With this, Fitbit has also added that any of the fitness trackers would be able to provide a score to help and providing them with a more complete picture of overall sleep quality and what factors affect it. However, this feature would arrive “later this year”.

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Meanwhile, Fitbit also claimed that its Charge lineup is the “most popular of Fitbit’s lineup”, with 35 million devices sold to date. The company showed statistics that out of the total number of adult consumers who considered buying a wearable in the last year, 42 percent wanted a tracker while only 36 percent wanted a smartwatch. The reasons cited were “slimmer design, easy-to-use features, streamlined experience, and price point.”

To conclude, James Park, Co-Founder, and CEO of Fitbit, added that “With Charge 3, we are building on the success of our best-selling Charge franchise and delivering our most innovative tracker, offering an extremely slim, comfortable and premium design, along with the advanced health and fitness features our users want. Charge 3 gives existing users a compelling reason to upgrade, while also allowing us to reach new users who want a sleeker, more affordable wearable in a tracker form factor”.