The spark has been ignited and this time it is none other than the two big shots and arch rivals of the e-commerce genre, Flipkart, and Amazon. The most crucial sale of the year is held by these e-tail biggies during this festive season and they are accusing each other of selling products that are exclusive to their sites, as they commence their festive sales.

While Amazon has accused Flipkart of selling the television brand TCL on their site, despite not having the rites to do so, Flipkart laid charges on Amazon, for selling Vu Tv, which has been exclusive to this homegrown e-tailer for the last couple of years. Both the sites have started their great Indian Festival sale and Big Billion days respectively from this week.

As per the reports by Gadgets Now, Mike Chen, country manager, TCL, clarified in a statement that Amazon is the one and only authorized online channel partner for TCL in India. To this, he added that “No manufacturer warranty and installation will be applicable on purchase of a TCL TV from any other online channel”. Further, an Amazon spokesperson substantiated this by sending an email which read that, “We remain TCL’s exclusive online partner offering 100% genuine products, installation services, and warranty.” But, here Amazon did not specifically mention anything about selling Vu TVs.

Similarly, Flipkart’s head of large appliances, Sandeep Karwa stated that “For a long time, some online platforms have listed our successful brand exclusives and have miserably failed in selling them. For households across India, Flipkart is the only trusted choice when it comes to buying a TV”. Again, Karwa also did not mention specifically about selling TCL products on its platform.

Even the last year, these companies have witnessed similar situations when Flipkart listed smartphones from One Plus on their site and Amazon was selling Vu TVs. Then, Devita Saraf, founder, and CEO of Vu TVs said that the company’s TVs are sold exclusively on Flipkart. She further confirmed by saying that, “We have not authorized the sale of Vu TVs on any other online platform. Our customers should know that any Vu products sold on online platforms other than Flipkart may not be of genuine quality, and not covered under the company’s warranty”.

Lastly, Manish Tiwary, VP, Amazon India stated the company witnessing strong response from its Prime users, who had an early 12-hour access to the annual sale, initiated from this year. He added that “Prime subscription continues to be the highest selling product and we have seen the time jump in that compared to a usual business day. The work we have been doing for large appliances has shown good results as the segments saw 52 times higher sales from Prime users”.