Google has yet again hit the headlines this time with the news of its cloud region going live in Mumbai. The move is undoubtedly a significant one as it marks the India entry of the global online advertising honcho’s offerings in the emerging area, where it trails Amazon and Microsoft.

To trace back, this is the first ever Google Cloud Platform (GCP) region of the country, offering a wide range of services like computing, big data, storage and networking and customers will be able to pay in Indian Rupees for the services.

To quote the words of Google Cloud Platform’s product manager Dave Stiver, “The new region will help customers build applications and store their data, and significantly improve latency for customers and end users in the area”.

He further added that hosting applications in the new region can improve latency from 20-90% for end users in Chennai, Hyderabad, Bangalore and of course Mumbai, compared to hosting them in the other closest region, for instance, Singapore.

Other cloud regions in Asia Pacific are hosted from Taiwan, Sydney, and Tokyo. The company had earlier mentioned that it would have three such centers across the country, without spelling out the investment. The company has already earmarked $30 billion of investments for the cloud offerings.

Talking of India, it has been serving companies like DB Media, Ashok Leyland Ltd, etc. Also, logistics player like DTDC Express Ltd has also announced that Hike Messenger has shifted to its offerings recently.

Also read: Hybrid Cloud Benefits.