Signage is displayed in front of Google Inc. headquarters in Mountain View, California on April 25, 2018. MUST CREDIT: Bloomberg photo by David Paul Morris

Google has finally evolved with its perfect answer after bearing many criticisms regarding the allegation that certain Google apps track users” whereabouts even when they turn off location data. For this, the tech honcho has revised its Help Page, including the clarification that it does track location data but solely for the purpose to ‘Improve Google experience’.

Previously, the Help Page read: “You can turn off Location History at any time. With Location History off, the places you go are no longer stored.”

After the clarification, the page now says: “This setting does not affect other location services on your device, like Google Location Services and Find My Device. Some location data may be saved as part of your activity on other services, like Search and Maps”.


The new language confirms that location data is, indeed, being tracked by some Google apps. To this, a Google spokesperson even quoted that, “We have been updating the explanatory language about Location History to make it more consistent and clear across our platforms and help centers”.

The Associated Press earlier this week also published a story regarding an investigation that found that many Google services on Android devices and iPhones store the users” location data even if the users explicitly use a privacy setting forbidding that. In fact, researchers from the Princeton University has confirmed these findings.

In a previous statement, Google added that “Location History is a Google product that is entirely opt-in, and users have the controls to edit, delete or turn it off at any time. As the (AP) story notes, we make sure Location History users know that when they disable the product, we continue to use location to improve the Google experience when they do things like performing a Google search or use Google for driving directions”.


However, by just turning off Location History doesn’t solve the purpose. In Google Settings, pausing “Web and App Activity” might do the trick.

However, according to the information on Google’s Activity Control page, “Even when this setting is paused, Google may temporarily use information from recent searches in order to improve the quality of the active search session”.