Good news for all the Online shoppers out there! Google has recently announced the official launch of Google Shopping in India. This new search experience is especially designed to surface offers from various retailers on products across various categories.
For the users, they might as well visit the Google Shopping home page from India where they would perceive a carousel of products that Google believes would be relevant to the user. Apart from the currently trending products, users would also see products from different categories, top deals, and more. With the scrolling down further, they would also have the opportunity to browse categories like phones, clothing, books, watches, and more.
While searching for a product on Google search a new ‘Shopping’ tab would show up in results, next to News, Maps, Videos, and Books etc. After the visit to the Shopping tab, users would have the chance to explore results from merchants, big and small, to compare prices and complete their purchase.
In the Shopping tab, users would have the ability to filter out products based on brand, whether they are on sale, and other criteria using the “filter chips” on top.
While users visit the page of a specific product, they would see prices from various online stores where this product is available. Google currently shows prices from online merchants, with plans to expand this to offline stores as well at a later stage. This would be done by providing retailers access to Merchant Centre, which would let them make their product feed available to Google.
For India, Google is making the Merchant Centre available in Hindi as well. Google Shopping results would also be available in English as well as Hindi. The Google Shopping experience would be available on both mobile and desktop as well as via a Progressive Web App (PWA).
Google added that there’s no revenue share arrangement with the participating vendors. Instead, they can use Product Listing Ads on Google search to promote their products, a revenue opportunity for the search giant.
Google Lens would integrate with Google Shopping, so if users click a product in the real world using Google Lens, users would also see relevant results that would let users find and purchase same/ similar products.
Google concluded that the main idea behind Google Shopping is to increase the number of users who make purchases online. Though India has over 400 million Internet users right now, Google added that, only one-third of them have ever made a purchase online. In fact, individuals, who’ve bought, for instance, a train ticket online, and ones those who’ve made a retail transaction online are even fewer.