It was just a year back when Google rolled out a new feature that let users in a few regions to message businesses from Business Profiles on Google. Now, this same feature is being updated to Google Maps. This further states that users would be now able to see their messages with the businesses they connect with via Business Profiles within the Google Maps app. Here, messaging to businesses mean, for instance, that users can directly contact a store or a restaurant to clear a query or book a table. Additionally, Google is also rolling out a number of updates to its Google My Business app, which businesses use to manage their online information as it appears in Google Search and Maps.
Google has started rolling out this new messaging feature to Google Maps. If users have already received it, they would be able to chat with local businesses, as long as they have enabled messages. This can be done via the Message button now rolling out to Google Maps for Android and iOS. Besides, the app also gets an inbox view that lists all conversations. Meanwhile, enterprises that have a Business Profile with Google would come with a new Message button within their listing. Notably, the feature would not be limited to select countries as it is rolling out to users globally.
These chats are going to be happening between the consumers and the business accounts in a clan messaging interface. For this, the businesses have to enable the messages and the users can easily connect to them. Thus this system would make it much easier for both the customers and users as they can save time as customers can make an order before they reach the store and this would be ready by the time they reach. The consumer can also find out if the product they want is available in the store or not by directly messaging them without having to visit the store.
To this, Aditya Tendulkar, Product Manager at Google, added in his blog post, “Sending messages to businesses gives you the opportunity to ask questions without having to make a phone call so that you can order a cake for your mom’s birthday while on the bus or find out if a shoe store has your size without having to wait on hold”.