Google Neighbourly, the app which was initially launched in May in Mumbai, from the company’s ambitious Next Billion Users team, is now rolling out nationally in India. This was basically a platform aimed to offer to help people source local information from their neighbors. While its debut was only limited to Mumbai and Jaipur, the Neighbourly app has now reached Ahmedabad, Coimbatore, Kota, Mysore, and Vizag in September. It is also touted to have over 1.5 million downloads and half a million people on its waiting list.
Google added that, this Neighbourly app is rolling out nationally starting with Bengaluru and Delhi that both of which had topped the wait list. The search giant is also right in plans to add more cities on a daily basis and bring the app to Chennai, Hyderabad, Pune, Kolkata, Chandigarh, Lucknow, and Indore over the next few weeks. Company also added that, users outside these cities can join in the rollout of the Neighbourly app by joining the wait list.
The app is mainly designed to make it easier for people in a city to ask local questions and find reliable and relevant answers directly from their neighbours. This also works in English and eight other Indian languages.
Through the initial rollout of the Neighbourly app, Google added that it had found out that many people asked to be able to join different neighborhoods. This feedback has been taken into account and helped the team bring features such as automatic suggestions on the nearest neighbourhood, switch between multiple neighbourhoods, personalized questions, and advice on how to ask response-attracting questions, and give Top Neighbour status.
Google added that people were asking about anything from the source of a strong LPG smell to why there are elephants on the street. The company in fact believed that each city’s distinct personality comes out in the types of questions people are asking and answering.
Ben Fohner, Senior Product Manager, Google’s Next Billion Users team, in a statement, added that, “In our research, we’ve found that most of life happens within a 1km radius of where you live. We’ve also found that when finding local information, people prefer to ask or discuss with another person. Neighbourly makes it easy to seek advice and recommendations from neighbours who know the area and have similar tastes. That’s why we built Neighbourly, that’s why people use it, and that’s why we’re so excited to make it available to everybody across India.”
The Neighbourly app is right now available for free download through Google Play, which works with devices running at least Android 4.3 Jelly Bean.