The Google Inc. logo sits illuminated on the company's exhibition stand at the Noah Technology Conference in Berlin, Germany, on Wednesday, June 6, 2018. Photographer: Krisztian Bocsi/Bloomberg

Google recently introduced certain changes, which are mainly aimed at making the search engine more visual and intuitive to the point that it can answer questions even before being asked.

At an event in San Francisco, search Vice President Ben Gomes added that Artificial intelligence and machine learning are core drivers based on which Google would pursue its 20-year-old mission to organize the world’s information, thus making it more accessible to anyone.


The search engine focused strongly on mobile use and appeared to be growing more like Facebook, encouraging users to linger and explore topics, interests or stories with increasingly emphasis on photos and videos. Results will be increasingly personalized.

To this, Gomes also added that, “Search is not perfect, and we are under no illusions it is. But, you have our commitment that we will make it better every day.”

He described the latest changes as the shift from answers to journeys, thus introducing ways to target queries without knowing what words to use and thus enhancing image-based searches.

Searching With the pictures:

Google Images are now redesigned to introduce the weave in “Lens” technology that would enable queries based on what is pointed out in pictures.

The images overhaul also lists carousels of online video clip highlights displayed with mobile search query results.

The next part, i.e. New Activity Cards would let users pick up searches where they had left off, eliminating the need to retrace online steps.


Now, the search engine would also let users create Collections of online content, and suggest related material that might be of interest.

A Google feed used by more than 800 million people monthly is also receiving its new name, Discover, and increased ability to offer people relevant information they are likely to want but haven’t thought to ask for yet.

This feature was described as “Google search helping you discover new things without a query.”


Google also added that it is also testing out an improvement to its job-related search results that would figure out what skills are needed for such posts and information about how to acquire them.

To this Gomes also concluded that, “Information and language are core to what we are as human beings. Our work here is never done.”