Google is preparing to open brick-and-mortar stores in India. In order to shore up sales of its Pixel smartphones in one of the worlds fastest-growing markets for the devices. As the tech giant feels that it is lagging behind the competition.
According to the information, an employee of the company said, “They have plans to open stores here. He also added, “ the company would open “experience centers” in India. “They are considering it,” said another person. He also said that the company might roll out stores in the latter part of 2018.
The third person from Google said that Google had hired a senior Apple executive as a part of its plan. He also added, “We don’t comment on any rumors or speculation”.
The report informs that the company has been encouraged by the response to more than a dozen pop-up stores in recent weeks that it opened in malls across India.That includes High Street Phoenix in Mumbai, and Select Citywalk, Promenade, Mall of India in Delhi-NCR to display Pixel 2 phones and educate consumers on its features.
At least two prominent malls in India said they have received requests for space to set up Google stores. “They got a flavor of how physical stores are also important because you can’t explain many of the features online,” said a top executive at a mall where the company had a pop-up store for more than a month. He said the company had created a ‘dark room’ to show that the Pixel 2 can take good pictures at night or low light. “They got good traction. So, maybe this could (have encouraged Google) for the decision (to open outlets).”
Anyway, it is still unclear whether Google will apply for a single-brand retailing license in India or take the franchisees in India, Xiaomi’ Mi Home physical outlets are owned by franchisees.