Google Doodle comes with a twist. For the first time it is unveiling its VR and 360- degree interactive Doodle, to remember French illusionist and film director Georges Méliès on the anniversary of his celebrated silent film À la conquête du pôle (The Conquest of the Pole), which was released on this very day in 1912. This Doodle, called “Back to the Moon,” is a collaboration between Google Spotlight Stories (the company’s VR storytelling arm), Google Arts & Culture, and Cinémathèque Française.
To know more about Méliès, he was known for pioneering special effects and narrative film techniques during the early days of cinema, most famously with 1902’s A Trip to the Moon. So, this Doodle, “Back to the Moon” by Google runs for two minutes and follows an illusionist as he chases the queen of hearts on an adventure that spreads across the stars and oceans. In fact, the video also celebrates magic and cinema and explores Méliès’ work in illusions like duplication tricks and double exposures, a replacement trick, and a cache illusion where elements look like they’re disappearing. In fact, in a tribute to Méliès, sometimes diabolical worlds filled with skeletons and ghosts, the Doodle also features an evil green man who attempts to kidnap our hero’s beloved queen.
There’s a lot going on in the 360-degree video, and while there’s one main focal point to watch, there are also extra animations around the sides. (You’ll need a few playthroughs to catch everything.) One particularly dainty moment happens when the illusionist finds a pearl and blows into it, turning it into a balloon of the sun that floats to the top of the video. The video really makes use of the 360-degree space, so you have to swivel the video (or your head if you’re using a headset) to follow the action.
“In addition to being a magician, Méliès was an expert storyteller, so it was important for the Doodle to have a clear story. We approached it as if it were a ballet or play you watch at the theatre, where you get to choose where to look. In these situations, the spectator becomes the camera, editing their own film,” said Hélène Leroux, project art lead of the Doodle.
The VR Doodle experience is available on mobile or through Google Cardboard and Daydream via the Google Spotlight Stories app. If you don’t have a headset, the interactive Doodle is also available as a 360-degree video on YouTube.