In its ever-going fight against online forgery and unethical practices, the world’s most popular search engine, Google, has come up with yet another arsenal. It has introduced an anti-phishing mechanism for the Gmail app to guard users against unethical and fraudulent practices that some online businesses and websites indulge into. However, according to reports, this latest anti-phishing mechanism is only meant for Apple users, as the Android version of the app was already released in May this year.

The brand new mechanism will warn users about probable phishing attacks, whenever they click on a dubious link. An official statement, released by Google, states that when a user clicks on a link that the search engine considers to be suspicious, it will pop up a warning message. The message will ask the user if he or she is sure about proceeding with accessing (or visiting) that doubtful URL.

With this new mechanism, Google is expected to pose a severe challenge to fraudulent businesses that operate online. Experts are highly appreciative about the fresh move that the search engine has undertaken to weed out financially dishonest and unethical practices across the virtual web world. To protect users from being victims of various deceitful, money-related schemes, it will now start displaying an explicit warning right after a user clicks on a doubtful link. The warning will read, “The site you are trying to visit has been identified as a forgery, intended to trick you into disclosing financial, personal or other sensitive information.”

The majority of experts opine Google is extensively relying on ML (machine-learning) expertise in its effort to track suspicious emails sent to users. According to a report prepared by Google itself, acknowledges that about 50% – 70% of the emails it handles are spam. The latest spam-mail detection measure works with a precise 99.9% accuracy in identifying the shady emails.