GOQii, the much prominent health-focused company that offers wearable fitness trackers along with remote personalized coaching, has launched its latest fitness band. Termed as Vital, this latest launch in India boasts of a built-in blood pressure monitor and heart rate sensor keeping hypertension and cardiac care in mind.

The price of this Goqi Vital fitness band has been fixed at ₹3,499 and would be made available exclusively on Amazon India and Goqii health store. Also this Goqii Vital would be premiering during the Amazon Prime Day on July 16. Talking more about it, the fitness band has a color OLED touchscreen, a blood pressure monitor, and a heart rate sensor. It also integrates a new Goqii Play feature which allows users to stream live videos from health experts on the Goqii app. The company is also offering a three months coaching plan free with the purchase of Vital fitness band.

Also, as mentioned previously, the new Goqii Vital band is designed to help monitor vital stats like blood pressure and heart rate. The new color OLED touchscreen display also shows users their steps, calories burnt, distance, and sleep details as well. The Sports Mode is a help while running, working out, and even cycling. It also provides notifications, lets users set an alarm, and has a built-in Micro USB charger as well. The battery life of the Goqii Vital is all charged up to work for seven days depending on usage, and the band is also touted to be waterproof.

The company has also produced a statement which reads like, “The new GOQii Vital band is designed to help monitor key vital stats like Blood Pressure and Heart Rate. It can report both Systolic and Diastolic pressure with a good degree of accuracy. However, it is not a medical device and not a replacement to a Sphygmomanometer (an instrument for measuring blood pressure). Patients with hypertension should consult their doctor before us”.

As mentioned, the company has also introduced a new feature called Goqii Play which provides users the access to health-based live videos from experts, doctors, fitness trainers, emotional health counselors and health influencers via the Goqii app. The company in fact added here that the live videos would be done at various time slots through the day where users would be able to interact with them via the videos and have their questions clarified in real time.

To conclude, Vishal Gondal, Founder and CEO of Goqii in a statement, adding that,” With Goqii Vital we have become the first company of its kind, to integrate a blood pressure monitor & heart rate in an activity tracker with the ability to seamlessly share the data with doctors, health experts. Data along with the right advice will help encourage people to pursue holistic healthcare regime and focus on a preventive health mindset”.