Wikipedia gets a makeover. Recently, it has added a useful new feature, termed as Page Previews.
Regarding this, the Wikipedia Foundation regarded that it’s “one of the largest changes to desktop Wikipedia made in recent years,” and thus readers would be now able to witness a pop-up window that provides a bit of additional context for the article behind the link.
Reading through any Wikipedia page can turn into a rabbit hole that might land users to places they have never expected. Now, exploration can be a fun, informative adventure, and also, on the other hand, a distraction, especially if the article which is clicked on, isn’t actually useful. So, now, the new page previews show an image and a couple of sentences, briefly describing the article while hovering the mouse over the link, thus providing a bit more context for users to decide whether or not they need to click on the link. Thus, now clicking on this pop-up would take users to the article in question, and when the mouse has moved away, it vanishes.
Wikimedia further confirmed that it’s conducted extensive A/B testing to develop the feature, and found that most users didn’t disable the feature, and that “each reader is interacting with the content of more pages while navigating the site,”, in addition, to the fact that the site’s overall page views have gone down as a result. That appears to mean that users are finding the information on those pop-ups useful, allowing them to engage with more information, all while remaining on fewer pages.