India’s app usage grew six percent in 2017. According to the information the annual global mobile and application usage study, overall session app activity growth of just 6 percent is down from 11 percent registered in 2016.
The report informs in 2017, “stalwart industry players held and gained market position, while years-old disruptors struggled to find their footing” and while growth may have stagnated, users continue to diversify their behavior while using mobile applications.
The report also informed, “Users are increasingly comfortable making physical purchases on their phones with now ingrained in-app digital purchase habits. Additionally, digital wallet services such as Samsung Pay allow seamless access to stored payment information for mobile purchases”.
“Music, media and entertainment came in a close second with 43 percent year-over-year (YoY) growth, reaffirming users’ shift to mobile devices to consume media”.
Meantime, the lifestyle category witnessed the steepest decline with 40- percent usage in 2017. To reduce, in this category for both Google Play Store and Apple App store, highlights an app’s need to build daily usage habits in order to retain or increase growth.
Gaming also saw another year of decline in sessions with -15 percent in 2017. The previous year was also a growth year for phablets as they rendered a staggering 55 percent of active devices.
“As medium phone users trade in their devices, it is clear that they’re opting for phablets, as 9 percent of the phablet growth came from medium phone adoption decline,” the report added.
According to the report, Android manufacturers make up two-thirds of all active devices in 2017, while Apple dominates individual market share with 34 percent of all active devices.