After facing a tough competition from Snapchat for quite a long time now, Instagram is apparently building its very own dedicated shopping app that might be called as IG Shopping. Also, this latest revelation comes amid the testing of a shopping feature on Instagram Stories which is mainly focused on expanding shopping on the photo-sharing platform. This particular strategy of pleasing businesses as a marketplace was constructed back in 2016, though its final shape could emerge through the dedicated app.

As per the reports by Verge, based on the information gathered from a couple of people familiar with the development, Instagram is aiming to let users browse and purchase goods from businesses they follow on its platform directly through this dedicated app. This app is currently in its testing stage, though its release date is yet to be revealed. So, now, being a testing model at the present stage, this has also high chances of cancellation before any public announcement. It is, however, believed that Instagram is “well positioned to make a major expansion into e-commerce.”

However, right now, it is still not clear, whether the shopping feature exclusive to Instagram Stories would remain in testing after the arrival of the dedicated app. However, of course, this isn’t the first time when Instagram is planning to build a dedicated app based on an existing feature. The company, in this December, started testing direct messages through a standalone app called Direct. Also, earlier this year, it also brought IGTV as a video-focused app as its take on YouTube.