Yet again Instagram has created headlines. This time the Facebook-owned photo- sharing app Instagram recently unveiled their latest tools which would help to combat bullying, including a new way to identify and report bullying in photos.

This time the company is using Machine Learning (ML) technology to proactively detect bullying in photos and their captions.

instagram-02To this, Adam Mosseri, Head of Instagram, added in his blog post that, “This change will help us identify and remove significantly more bullying — and it’s a crucial next step since many people who experience or observe bullying don’t report it. It will also help us protect our youngest community members since teens experience higher rates of bullying online than others”.

Recently, Mosseri had taken charge replacing Instagram co-founders Kevin Systrom and Mike Krieger as the new head who abruptly announced their departure in September. Talking of this new technology, it has begun to roll out and would continue to in the coming weeks.


Just a few months back, the company introduced a bullying comment filter to proactively detect and hide bullying comments from Feed, Explore and Profile.

Thus Mosseri concluded that, “We are now adding this filter to comments on live videos to ensure that “Live” remains a safe and fun place to authentically connect with your friends and interests. This is now globally available for all live videos”.