Finally, the process has started. What?!!! Well deriving from the previous leaks and rumors, Instagram has opened its verification process for all its users on the platform. So, now the Instagram users with the large audiences might as well request for verification through a form within the app.

For instance, verified accounts would have a blue tick to their username thus indicating that the account is genuine. So, now every verified account request would be reviewed by Instagram to see if it really matches the company’s criteria.

To this, a recent blog post by Chief technology officer Mike Krieger stated about outlining the process to request verification, part of a larger effort on the part of the photo- and video-sharing app to ensure the safety of its users. However, to be eligible for verification, accounts must adhere to Instagram’s terms of service and community guidelines. The company would then review all requests to confirm “the authenticity, uniqueness, completeness, and notability of each account.” To cut it short, verified accounts must represent a real, well-known person brand or entity that has a single public presence on the app.

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Krieger, in fact, added that not all requests for verification would be granted. So, once a request has been viewed, the person would then receive a notification about whether the verification was declined or granted.

For Instagram, the verification application is meant to help more accounts authenticate their presence on the app. The company, which has around 1 billion monthly active users, also introduced a feature called About This Account,  and this would let users see more information about other users, including when they have joined Instagram, the country the account is based out of, any username changes in the last year and ads the account is currently running.

The blog post by Krieger also read that, “Our community has told us that it’s important to them to have a deeper understanding of accounts that reach many people on Instagram, particularly when those accounts are sharing information related to current events, political or social causes, for example”.

Instagram-2In addition, Instagram also stated supporting its third-party authentication apps for logging into its accounts. This process, known as two-factor authentication, provides an added layer of security. Regarding this, Krieger added that “We know we have more work to do to keep bad actors off Instagram, and we are committed to continuing to build more tools to do just that.”