Instagram is on the verge of updating its features and this includes continuing to build out its shopping features with the announcement of three new product updates. With this, users would be soon able to shop videos they see in their feed, save items to a specific “shopping collection” in their saved posts, and also shop business profiles more easily. The features basically aim at Instagram creating a more fully formed experience where users can do a large portion of their shopping through the platform.

The new shopping collection area in saved posts looks similar to an online store, except with items users particularly like. In fact, the posts are all arranged in neat rows for the benefit of  the users so that they you scroll through whatever saved item is in the event that users want to buy it now. In fact this is also applicable through the usual bookmark tool.


However, only certain posts are considered shopping posts on Instagram. Not every brand has opted into a business page that would allow them to sell through their profile. Instagram only permits recently allowed business profiles to tag their stories with products, and now they can do so with video posts in their feed, too. So truly, wherever users see an item they want to buy or learn more about, whether that item is found on the feed or through stories, they can click through to learn.

Those business profiles are also going through a slight redesign so all of their shoppable posts would be organized under a new “shop” button. That way, users can treat a business’ page more like a web store where everything is available for them to buy.