Another good news waits for Kolkata. This time, it’s from Motorola. Recently, Motorola India has opened 25 new Moto Hubs in Kolkata, mainly focusing on the aim of setting up their offline presence all across India. Till now, a third of Motorola India’s sales are mainly generated from the organized outlets.
These Moto Hubs enable the users to have a practical experience of the device before taking the final decision if they really want to purchase it or not. So, basically, this is essentially a demo store, demonstrating all of the products by Motorola under one roof, including the recently launched Moto Z2 Force and Moto X4.
Aside from smartphones, these Moto Hubs would also include other merchandise such as on-ear and in-ear headphones, phone covers and Moto shells.
The prime reason for the launching of these hubs is that Motorola, which is currently a part of Lenovo, has exclusively brought out new stores in Kolkata is because right now eastern India contributes towards approximately 15% of overall smartphones sales in the country. This has been reported by Gfk, a German research firm.
Last year, Motorola had also announced to open 50 Moto Hubs across the country in metropolitan and Tier 1 cities. Again, since their re-entry into the market in 2014, Motorola has been consistently working towards increasing their offline presence in India via the retail stores.
To this, Sudin Mathur, the Managing Director of Motorola Mobility India, stated, “Our customer-centric strategy has helped us immensely and we have received an overwhelming response to ‘Moto Hubs’ across the country. With this, we are giving smartphone lovers a fresh retail experience where they can interact and engage with the brand prior to the purchase.”
Currently, there are three Moto Hubs, which are officially opened at Forum Mall, City Centre in Salt Lake city and Avani Mall.
To know more, Motorola has even partnered with Poorvika Mobiles to increase offline retail in south India. This plan would be listing 43 cities across Tamil Nadu, Puducherry, and Karnataka. Again, another partnership story with Big C and Lot Mobile stores would enable the Lenovo-owned company to launch in 55 cities across Andhra Pradesh and Telangana.