LinkedIn has introduced LinkedIn Lite mobile Web and Android app in more than 60 countries across the world to assist level the playing field for all our members when it comes to accessibility. Countries include South Africa, the Philippines, Nigeria and more.
Linked Lite mobile web mainly aims at speed and lucidity. LinkedIn Lite is a lighter version of a flagship product. It covers all key features such as news feed, profile, messaging and notifications to help our members get ahead in their careers.
LinkedIn Lite loads five times faster without considering the mobile device and the network it is connected to. The Android app is less than one megabyte in size and can lessen data usage by as much as 80 percent, making it easier for every member to connect to opportunity, on the go and in areas of low internet connectivity.
The motivation for LinkedIn Lite was a field research trip about a year ago in Nashik, India. It is a small city about 100 miles from Mumbai where broadband challenges block page loading. To address this, LinkedIn Lite was developed for mobile web and it reached out to all Indian members earlier this year with significant impact:
With the launch of LinkedIn Lite in India.
More than half of new LinkedIn members using mobile to sign up on LinkedIn. Therefore, this has become a huge promoter for professionals in smaller cities in India to sign up and get connected.
Since LinkedIn Lite can be accessed globally, so it will continue to innovate to make the experience even better for all members across the world. LinkedIn Lite can be accessed on the mobile web at www.linked.com, or download the Android app in the Play Store.