India to set a new milestone. Genre?!! Well, as per the recent report published jointly by the Internet and Mobile Association of India (IAMAI) and KANTAR- IMRB, the number of mobile Internet users in India is likely to reach 478 million by June. Further, the report titled, “Mobile Internet in India 2017”, read like, “The number of mobile Internet users increased by 17.22 percent from December 2016 to reach 456 million users by December 2017”.
Further, this report estimates that 291 million urban mobile internet users and 187 million rural mobile internet users as counted till December 2017. Also, Urban India witnessed an estimated 18.64% year-on-year (y-o-y) rise, while rural India witnessed an estimated 15.03% y-o-y growth during the same period. In fact, with 59% penetration, Urban India is expected to show a slowdown, while rural India with only 18% mobile internet penetration is clearly the next targeted area of growth for mobile internet usage.
The second part of the report further finds that mobile internet is predominantly used by youngsters, where the demarcation states of 46% of urban users and 57% of rural users being under the age of 25. Urban India has around twice the proportion of users over the age of 45, while the age range of 25 to 44 has an almost equal distribution of users in urban and rural areas.
Young students are the most prominent users of most services. After this, middle-aged and older men show the greater propensity of using social networking and browsing, with veterans having lower habits of audio/video streaming.
With the popularity of VOIP (voice over internet protocol) and video chatting, the expenditure on voice services has witnessed quite a steady decrease drastically since 2013.
Lastly, the report also added that “This, in turn, means that there is a rise in the proportion of data expenditure in comparison to voice expenditures for most users. In just five years from 2013 to 2017, the ratio of data: voice went from 45:55 to 84:16”.