Talking of Apple, the production on the next-generation processor that would power new iPhones launching later this year has reportedly already begun.

To know more, as per sources, Bloomberg reported, that Apple manufacturing partner Taiwan Semiconductor Manufacturing has begun producing what is expected to be called the A12 chip. The chip’s 7-nanometer design presented is said to make it faster and more efficient than the 10-nanometer chips found in current Apple devices.

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This chip could help Apple’s devices run apps faster and operate longer between charges. Thus, this would be giving the iPhone maker an advantage in a competitive market that has experienced stagnant demand for new handsets. So, right now, a lack of new hardware design innovation, along with longer replacement rates and diminishing carrier subsidies, have been blamed for the cooling.

Apple has already managed to grow its global smartphone market share in the first quarter of 2018 despite a market that has experienced an overall decline in shipments. Apple in fact hopes now that it can continue that trend with the 7-nanometer chip, but it’s not alone. Samsung recently also added that it’ll start building chips with a 7-nanometer process employing extreme ultraviolet lithography, a process that permits smaller features to be etched onto the silicon wafers that are the substrate for chip features. However, Apple didn’t immediately respond to any request for comment.