Micro-blogging website Twitter Inc know for its iconic 140-characters tweets. After a global test twitter declared that it would roll out 280- characters tweets to users across the world. Longer tweets will now be the standard in every language where twitter accessible save for Chinese, Japanese, ad Korean, where the 140-character limit will still apply.
Twitter mentioned the expanded character limit would allow for easier expression while retaining the brevity for which the service is known. With the previous limit in place, 9 percent of tweets hit 140 characters. According to the report, Twitter said, “More space makes it easier for people to fit thoughts in a tweet, so they could say what they want to say, and send Tweets faster than before”.
At the same time, expanding the character limit risks disrupting the fast-moving, real-time nature of the site, encouraging people users to post more expansive paragraphs where they once might just have posted a few words ad link. This could be especially true of Twitter’s large and noisy class of professionals pundits, who live to explain the day’s events through voluminous threads.
But most people who had 280 charterers during the test during didn’t use the added real estate, Twitter added. Only 5 percent of tweets sent during the test period exceeded 140 characters the company mentioned and just 2 percent exceeded 190 characters. “Your timeline reading experience should not substantially change,” Twitter said. “You’ll still see about the same amount of tweets in your timeline.”
Twitter has made this change after observing the problem the global community was having the problem in easy tweeting. The people in the experiment informed Twitter that a higher character limit made them feel more satisfied with how they expressed themselves on Twitter. The company said that the test group felt better about their usage of Twitter overall.
The company said, “On this graph, there is a small bump in the red line (which represents the group with 280 characters) at 140 because these people were also using older Twitter clients which didn’t have the ability to send longer Tweets, so they continued to hit the 140 character limit. This graph is for English-only Tweets”.