Ola has roped in a new venture. Cab honcho Ola had recently announced the acquisition of end-to-end public transport ticketing and commuting app, Ridlr. The integration of Ridlr would also bring new opportunities for users to serve their mobility needs.
This acquisition basically deals with Ola‘s continued efforts to integrate its mobility platform with public transportation infrastructure. With this, Ridlr enables users to search and book public transport options on their mobile phones. Also, the platform’s proprietary Internet of Things (IoT) devices brings digital capabilities to public transportation in India.
The combination of Ridlr’s innovations with Ola‘s mobility products would enable true multi-modal mobility solutions for users at scale.
Also, the acquisition of this new technology and mobility options calls in for the expansion of work and partnering with cities within India as well as abroad.
To this, Bhavish Aggarwal, co-founder, and CEO of Ola added that “Public transportation serves millions of Indians every day, and powering these needs with real-time information, mobile ticketing, cashless payments, and reliable services is bound to impact their end experience. The challenge really is to make the entire ecosystem inclusive and robust for all. Ridlr, in a short span, has made huge strides in this space, and this latest acquisition lends muscle to our efforts in making transportation a far more holistic service. I am delighted to welcome the Ridlr team on board and join our mission of building mobility for a billion people.
Now, again, Brijraj Vaghani, founder of Ridlr, added that “The digital technology-driven services of Ridlr and Ola are a perfect synergistic fit. We have been offering end-to-end mass transit solutions to Indians, making their daily commute seamless across different public transportation modes. Ola, on the other hand, has made deep inroads in the realm of urban mobility through its smart ride-sharing solutions. By joining forces with Ola, we are delighted to become part of an evolved ecosystem that will act as a one-stop destination for any urban commute in an affordable and seamless manner”. Also, Ridlr’s team of 64 employees will be joining Ola.