India will now witness a new tie-up between Microsoft and Ola for building a connected car platform. Recently, Indian ride-hailing from Ola stated that it had tied up with Microsoft for building this car platform for automobile firms with the usage of the US tech honcho’s Azure cloud-computing service for the backing up of its in-car entertainment offer.
The company is in all hopes that this move will help in transforming driver-passenger experiences, providing the right kind of vehicle diagnostics, improved in-car productivity, advanced navigation, predictive maintenance of vehicles and other similar activities.
To this ANI Technologies Pvt.Ltd., the company behind running the Ola regarded that, “Both companies will collaborate to take this platform to car manufacturers globally, to integrate with vehicle systems”.
Right now, Ola only deals in cars from various companies in India although it is believed to be in talks about getting into a licensing agreement with Indian car companies to offer its Ola Play services.
Ola’s tie-up with Microsoft mainly puts emphasis on the changing dynamics of the auto industry where automakers are in search of Internet-accessible cars, which would read out e-mails, messages, and social media updates, put out displays on an LED screen, pull up a route map, or make calls, all on command. Smart cars, possibly with ecosystems of their own, aren’t products of the distant future as the situation depicts.
This tie-up moves a step further where Ola Play, i.e. Ola’s connected car platform, will enhance Microsoft’s expertise in Artificial Intelligence and Internet of Thing(IoT) to boost up driver and passenger experiences with tools enlisting telematics, navigation,cloud-based infotainment, and productivity.
Also, the Ola Play customers would be able to use productivity tools such as Office 365 and Skype for Business, as well as voice-assisted controls built using Microsoft Cognitive Services and Bot framework during their rides.
To this, Microsoft CEO Satya Nadella added that “Today’s car is quickly becoming the ultimate computing device…The combination of Microsoft Azure, Office 365 and our AI platform with Ola Play will deliver new customer experiences and business opportunities across the automotive ecosystem”.
From the end of Ola, they believe that the auto industry is experiencing a seismic shift in the definition of automobiles increasingly changing from gas-powered vehicles to technology-packed, connected devices.
A similar tone is reflected in the words of Ola CEO Bhavish Aggarwal, when he added that, “Together with Microsoft, we can make the new platform available to a larger global audience and unlock futuristic experiences for customers worldwide”.