Google has recently launched a new service termed as the ‘Pay With Google’ app, enabling the users to pay for products or services using payment or information that has been already attached to an existing Google account.

As stated in a recent blog post, this service is basically meant for pacing up the mobile payment process and make online checkouts less disturbing. May 2017 has already witnessed the teaser of this app, in Google Payment API, with one of the key value which states that it could help developers “enable an easy-to-use checkout experience for their customers.”

Merchants have been greatly benefited with the simplification of this payment process as now they are enabled to convert more sales on their app or website. The process just includes Google sending the buyer’s payment information and shipping address to the seller, so that they don’t ti type it all in. Thus, the trick of only a few clicks or taps and the purpose of the purchase is served.

To this, Pali Bhat, Vice President of Payments at Google, regarded that, “Our goal is to enable users to pay with their Google account across devices, platforms, and interfaces”.

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Image Credit: TechCrunch

With this, Google has also partnered with over 40 payment providers to make integrations more easy for merchants opting for ‘Pay with Google’. The list of payment providers includes, PayPal’s Braintree, Stripe, Vantiv, Worldpay, Adyen, and Groupe Paysafe, continue to process the transactions as before. Other partners being added soon, include ACI, Assist, Ebanx, First Data, Global Payments, GMO, IMSolutions, and TapPay.

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Image Credit: TechCrunch

But, a thing which needs to be reminded here states that, since the option is applicable only to merchants, this is not yet available everywhere. But, anyway, Google has listed a number of well-known services that would offer the faster checkout to customers via their apps and mobile websites, when loaded in the Chrome Browser. This list of supported services includes Doordash, Eat24, Instacart, Kayak, Postmates, Wish, and others, but plans are afloat that this might be expanded to include others like Airbnb, Papa John’s, StubHub, Deliveroo, and much more in the near future.

Right now, the API is also made available globally, bringing it to new markets like Brazil for the first time with partners like iFood and Magazine Luiza. Though working on mobile apps and Chrome, but this might as well change in the near future.

Lastly, to this whole thing, Bhat regarded that, “We are starting with Chrome but plan to bring this experience to other browsers as well. Stay tuned.”