Paytm has taken off in the app-chat genre with founder Vijay Shekhar Shatma citing high costs for scaling. Sharma added that the Inbox feature would now mainly focus on content, with the usage of games, news and videos. This comes as Paytm is competing with Whatsapp which had entered payments this year.
On this, Sharma recently tweeted that, “We took off chat from Paytm App after it became pretty popular but code base wasn’t going to scale without ton of cost.”
The Paytm Inbox feature which was launched last year, however is still available on the app. To this Sharma added that, “Inbox is there and it is getting upgraded with social feature. The latest app build now has news, video (TV) and gaming. It also had chat, which are scaling to a new code base”.
Paytm had announced in June that its chat feature had crossed almost 120 million active users after its official launch in November last year. The in-app chat let users chat using messages, share photos and videos, and send and receive money.
Paytm is competing with popular messaging platform WhatsApp as the American company entered the forte of payments space earlier this year mounted on the back of UPI.
Whatsapp has over 200 million users in India, though its payments feature has not been yet fully rolled out. Reportedly for this, WhatsApp head Chris Daniels has written to the RBI to roll out its payments service for all customers.