Reliance Jio Infocomm is right now working with partners to rope in affordable large screen smartphones that might cater to large mass of customers who aspire to upgrade from feature phones to own a similar  4G device.

As per Sunil Dutt, head sales, channel development at Reliance Jio ,“We are trying to work with partners who can bring in affordable large screen smartphones for a large mass of customers who are yet to make a shift to a 4G smartphone, so that they can experience the right kind of connectivity as well as the right kind of content on devices which are affordable”. On asking about the upcoming device launches he added that, “We will keep coming out with something new in every few months”.

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As per sourced from recent reports, Jio is in talks with US contract manufacturer Flex for locally producing about 100 million smartphones as the Mukesh Ambani-owned telco seeks to rapidly enhance its market share by signing on a majority of those now using feature phones.

also works with multiple handset brand partners including top players such as Apple, Samsung, Xiaomi, Oppo to give offers to bring down the effective cost of a smartphone to make it affordable for first time buyers. This, in a bid to target most of India’s 500 million feature phone users who would switch to smartphones if the effective price points for the service and handsets were attractive.

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To this Dutt added that, “Wherever we feel there are gaps in the market which the people are not able to address or not able to take a risk about because they have their own priorities at times, those are the markets that we will then want to address”.

The telco has been making rapid subscriber market share gains as compared with losses of its rivals owing to expansion in the rural areas and tier-3 towns on the back of its 4G VoLTE feature phone i.e. the JioPhone.

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also concluded that, “There are billions of people who are on devices which do not support good data experience or rich content experience, for them we introduced JioPhone to start experiencing more content services of Jio like television, cinema, music, even YouTube, Facebook and WhatsApp”.